Intel unveils video game graphics chip to challenge Nvidia

Intel CEO Pat Kissinger said on September 27 that the company will re-enter the video game graphics chip market, releasing a graphics card aimed at gamers, which is expected to be available on October 12. Kissinger said Intel is targeting gamers who are tired of paying sky-high prices for the fastest, most advanced graphics chips.

He revealed that Intel's graphics cards will start at $329. At last week's Nvidia fall conference, Nvidia released the RTX 4090 graphics card, which was finally priced at $1,599. Of course, Intel's graphics cards aren't expected to challenge Nvidia's high-end cards in performance, but rather to compete on price with their older cards.

Nvidia made about $2 billion in video game chip sales in the most recent quarter, while AMD also made $1.7 billion in its video game segment. Although the sales boom for graphics cards has cooled, Intel clearly does not intend to let competitors continue to enjoy the big pie.

Intel's last high-performance gaming discrete graphics card dates back to 1998, when Intel released the i740, but it was only a short-lived. Earlier this year, Intel launched its first graphics card product, the A380, but the market impact was limited due to software driver adaptation and channel issues.

Intel's return to the independent graphics market will undoubtedly bring variables to the two giants that have been silent for 20 years in the graphics card market. In particular, the price chaos of graphics cards in the past year is expected to return to the right track after Intel enters the game.