It is rumored that the Samsung Galaxy S23 mobile phone will use Qualcomm's custom AP to improve the brand image and confront Apple head-on

On December 15, according to DIGITIMES, Samsung Electronics will launch the Galaxy S23 series of flagship smartphones in mid-February 2023. It is said that the series will be equipped with Qualcomm's customized AP, which has better performance than the Snapdragon 8 Gen 2 SoC.

According to Korean media analysis, Samsung intends to significantly improve the performance of high-end smartphone APs, improve the Galaxy brand image, and eliminate the long-standing criticism of overheating-related problems, and compete head-on with Apple in the high-end smartphone battlefield.

Chosun libo recently reported, citing Samsung sources, that all of the company's Galaxy S 23 series models will come with a custom AP provided by Qualcomm. According to industry observers in South Korea, this will be different from Samsung’s previous practice of using Qualcomm’s Snapdragon SoC and its own Exynos AP for the Galaxy S series in different regional markets.

Observers emphasized that the custom AP for the upcoming Galaxy S23 series is not an overclocked version of the Qualcomm Snapdragon 8 Gen 2 SoC touted in most foreign media reports, but Qualcomm's commitment to Samsung's flagship smartphone from the beginning. Designed high-performance AP.

In order to quell the controversy about the AP performance of its flagship mobile phone, Samsung announced the "Galaxy dedicated AP" project in March 2022, and Roh Tae-moon, head of its smartphone division, also revealed in August that the company is working with a number of partners Discusses developing a dedicated SoC. At that time, it was widely speculated that Samsung planned to launch a Galaxy-specific AP before 2025, following in the footsteps of Apple to build its own chip ecosystem.

But judging by the current developments, observers speculate that Samsung has decided to cooperate with its familiar partner Qualcomm to accelerate the launch of its exclusive mobile SoC for the new Galaxy S series flagship model launched in mid-February next year.

In response to this speculation, Samsung sources said that in order to minimize potential risks, Samsung will remain open to any cooperation.