Apple to unveil new MR headset at WWDC, aiming to revolutionize the mixed reality market

According to Bloomberg, Apple recently showcased a mixed reality (MR) headset to around 100 executives at an internal event held in Apple Park. Attendees described the new product as "stylish, impressive, and exciting". It is estimated that Apple's first MR device will be released at this year's Worldwide Developers Conference (WWDC) in June.

In fact, Apple executives have been seeing related demonstrations of this MR headset every year since 2018, but the previous displays were only about the progress of the project, not the complete device. Now, this headset is about to be released in June, and this internal display is a "significant milestone" before its release, aiming to gather executives' attention to the company's next major platform.

Gurman described the MR headset displayed at the event as "exquisite, dazzling, and exhilarating".

Industry insiders say that there are already many MR headsets on the market, and although Apple will also release a homogeneous product, its brand influence and the combination with the iOS ecosystem are far superior to its competitors. Therefore, after the new product is launched, it is likely to promote the maturity of the metaverse market.

According to reports, Apple's MR device is assembled by a contract manufacturer. Recently, foreign media reported that Apple has asked mainland Chinese manufacturer Luxshare to assist in the development of AR devices, replacing Foxconn, and has commissioned Foxconn to produce the second-generation AR product.

A supply chain manager revealed that Foxconn has been producing Microsoft's Hololens MR headset for many years, but has become skeptical about Apple's AR plans and gradually withdrew from the project, focusing on other applications such as automotive and servers.

Industry insiders believe that due to the potentially high price of Apple's first AR device, Apple hopes to reduce the cost and selling price of subsequent AR devices and increase shipment volumes and popularity through the rich production experience and supply chain advantages of Foxconn. In addition to Luxshare Precision, other companies such as Weier Micro, Rockchip, Goke Micro, Triad Semiconductor, ChangXin Memory Technologies, Hongli Zhihui, Lanparte Optics, LC Technology, Crystal Optech, Anjie Technology, ZhiLifang, and Changying Precision are also increasing their layout of AR, VR, and other products in this field.