AMD's 2023 Sales Rebound with CPU Adjustments and Pricing Refinements

June 8th Press Release: According to reports from international media, Intel's introduction of the Alder Lake series processors with hybrid architecture has temporarily stabilized the declining consumer market and exerted pressure on its competitor, AMD.

Despite AMD's release of the Ryzen 7000 series CPUs based on the Zen 4 architecture in 2022, initial results were not satisfactory due to factors such as pricing. However, in 2023, AMD's sales gradually regained vitality with the launch of models incorporating 3D Vertical Cache (3D V-Cache) technology.

Reports indicate that starting from the second quarter of 2023, AMD implemented a series of CPU supply adjustments, including more competitive pricing for certain Ryzen 7000 series CPUs and increased availability of entry-level models. With these parallel developments, AMD's positioning in the high-end, mid-range, and low-end markets has been gradually refined.

After completing these adjustments, AMD's sales improved due to price adjustments in the mid-range and high-end CPU segments. Furthermore, the supply of entry-level CPUs has also increased significantly. Compared to the same period in 2022, the current supply is more abundant and reasonable, prompting AMD to recommend strengthening platform product sales through distribution channels. Therefore, it is expected that AMD will achieve favorable sales results and generate increased revenue in 2023.

In addition to CPU adjustments, AMD's ability to gain more benefits, there is also a growing demand for more affordable pricing of AM5 platform motherboards, particularly the mainstream B650 motherboards. Although AMD introduced the A620 chipset in 2023, further reducing the construction cost of the new platform, limited expansion capabilities and a limited selection of options in the market have led to expectations of future adjustments in pricing and sales strategies.