Microchip Announces Completion of Detroit Tech Center Expansion

Microchip Technology Inc., a leading player in the electronic components industry, is pleased to announce the successful expansion and upgrade of its Detroit Automotive Technology Center, situated in Novi, Michigan. The Center, now covering an impressive 24,000 square feet, is dedicated to serving the automotive sector by providing a hub for the exploration of cutting-edge technologies, direct access to technical experts, and comprehensive end-to-end support for applications and designs.

With a rich history dating back to its establishment in Detroit in 1999, Microchip has been unwavering in its commitment to delivering intelligent, interconnected, and secure embedded control solutions to the automotive industry. The recently completed third-phase expansion project has substantially increased the Center's laboratory footprint, with a specific focus on high-voltage and electric vehicle applications.

Rich Simoncic, Executive Vice President at Microchip, affirms that the automotive business segment is an integral pillar of the company's operations, and Microchip remains dedicated to developing holistic system solutions. This expansion and upgrade will empower clients to leverage state-of-the-art resources promptly.

Matthias Kaestner, Vice President of Microchip's Automotive Business, underscores the pivotal role of the Microchip Automotive Technology Center in providing a dedicated space for the development, testing, and refinement of automotive applications during the design phase. This commitment to the automotive industry is further reflected in Microchip's ongoing efforts. The Center is poised to assist automotive clients in confidently selecting optimal solutions for their projects and, by offering world-class local technical support, streamline their design processes, and expedite their time-to-market.

The Detroit Automotive Technology Center encompasses essential functions, including a specialized high-voltage laboratory for demonstrating reference designs employing Microchip's cutting-edge silicon carbide mSiC™ solutions, dsPIC® digital signal controllers (DSC), and a comprehensive range of analog and mixed-signal solutions. Furthermore, the Center features facilities to support ADAS platforms through the use of Microchip's PCIe® Gen 4 and Gen 5 switching hardware, single-pair Ethernet devices, and development tools. An exclusive Human-Machine Interface (HMI) lab is also available to facilitate the development of full-width cockpit displays, touchscreen interfaces, and various other innovations. This expansion embodies Microchip's commitment to advancing the automotive industry and its commitment to enabling efficient, effective, and innovative solutions for the electronic components sector.