TI Price Hike on April 1 May Reach 85%

According to people familiar with the electronic components supply chain, Texas Instruments (TI) plans to raise prices on some of its semiconductor products starting April 1.

Sources say the updated pricing has already been entered into the company's internal pricing system. The adjustment is expected to apply to both direct customers and companies purchasing components through channel partners.

The upcoming increase may affect parts of TI’s analog and embedded product lines. Market participants indicate that the price hike could range from 15% to as high as 85% depending on the device type and product family. Components potentially affected include digital isolators and power management ICs, which are widely used in industrial, automotive, and power electronics designs.

People familiar with the situation also note that TI's sales teams have begun preparing notifications for some customers. Emails outlining the updated pricing are expected to be sent out in early March, giving customers time to review the changes before they take effect.

Industry observers say demand from AI servers, electric vehicles, and industrial equipment continues to drive strong consumption of analog and power management chips. Because Texas Instruments is one of the largest analog chip makers in the world, any pricing adjustments from the company can quickly influence short-term pricing trends across the broader components market.

Earlier reports also indicated that TI had already implemented 10%–30% price increases for certain devices used in industrial control and automotive electronics applications.