According to Bloomberg, Apple plans to start using its own custom displays in mobile devices as early as 2024 to reduce its reliance on technology partners such as Samsung and LG.
Apple plans to replace the display on its highest-end Apple Watch by the end of next year, according to people familiar with the matter. These screens upgrade current OLED (organic light-emitting diode) displays to microLED technology, which will eventually be used in other mobile devices, including the iPhone.
The changes are part of a full-scale replacement with homegrown parts that will allow Apple to better complete the design and functionality of its products, the source said. Apple has ditched Intel Corp.'s chips in Mac computers in favor of in-house designs and plans to use its own parts for key wireless components in its iPhones.
Earlier in 2018, there was news that Apple would design its own display, first of all for the Apple Watch. That would deal a blow to Samsung and LG, the two main suppliers of watch screens.
It is understood that Apple's transition to microLED displays began in 2014, when Apple acquired LuxVue, a startup that pioneered microLED technology.
Apple's shift to in-house components for its mobile devices goes beyond displays. Apple's push to replace chips in its devices with components designed in-house will include ditching a key Broadcom component by 2025, which would give Broadcom cause a blow.