Apple Unveils Vision Pro MR Headset, Fuels Component Distribution Competition

Apple to Launch Vision Pro Mixed Reality (MR) Headset with Virtual Reality (VR) and Augmented Reality (AR) Features in 2024, Samsung, Google, and Qualcomm Also Developing New MR Devices. Industry Experts Predict MR Market to Become a New Battlefield Between Apple and Android Camp.

According to a report from South Korean media outlet Business Korea, companies in the Android camp such as Samsung, Google, and Qualcomm are developing MR products and plan to launch them as early as this year.

Sameer Samat, Vice President of Product Management at Google, stated during Google's annual developer conference in May, "We are excited about the new collaboration with Samsung Electronics in the immersive XR field. We will share more news later this year." Extended Reality (XR) is the collective term for VR, AR, and MR.

In February of this year, Samsung also filed a trademark application for Galaxy Glasses with the Korean Intellectual Property Office. Industry insiders speculate that Samsung's XR product may have a form factor resembling glasses. The report highlights that this is the first collaboration among Android camp members in the MR-XR market.

It is worth noting that Apple recently unveiled its first spatial computing device, Vision Pro, at WWDC 2023. Tim Cook, CEO of Apple, stated that Vision Pro is a new augmented reality platform and a revolutionary product that will change the way we communicate, collaborate, work, and entertain. However, market research firm TrendForce predicts that Apple's Vision Pro shipments will only reach approximately 200,000 units next year.