According to recent reports, Samsung Electronics is making a strong comeback in the semiconductor arena, securing a major deal to supply next-generation image sensors for future iPhones—its first such partnership with Apple in nearly 10 years. The agreement marks a strategic win for Samsung, challenging Sony's long-held dominance in the smartphone camera sensor market.
Announced alongside Apple's new U.S. investment plans on August 6, the collaboration will debut an innovative chip manufacturing process at Samsung's Austin semiconductor plant. While Apple has kept specific details under wraps, industry sources suggest the sensors will appear in the iPhone 18, expected as early as next year.
At the heart of this partnership is a three-layer wafer direct stacking technology designed to shrink pixel size while reducing interference, a leap that could unsettle Sony's current 45% share of the global image sensor market. Samsung currently holds around 19%.
This deal comes as Samsung's foundry business looks to rebound from recent struggles. It follows last month's $17 billion-plus contract with Tesla to produce 2-nanometer AI6 chips for autonomous driving and robotics through 2033. Together, these wins position Samsung for a stronger foothold in the high-performance chip space.
Industry experts say Apple's choice reflects Samsung's significant technology gains, and could open doors for broader cooperation—including potential deals for camera modules and other components. Samsung is also testing production for future projects with Qualcomm and NVIDIA, hinting at deeper ties with top-tier tech players.
By landing Apple back in its customer portfolio, Samsung is signaling not just a return, but a push for renewed growth in the global semiconductor race.