Breaking: Micron Exits Crucial Consumer Storage

On December 3, 2025, Micron Technology officially announced the planned exit of its Crucial consumer storage business. This move includes ending the sale of Crucial-branded memory modules and SSDs through major global retail and online channels.

Micron stated that it will continue selling Crucial consumer products through existing channels until the end of the second quarter of fiscal 2026 (February 2026). During this transition period, the company will work closely with partners and customers and continue to provide warranty and support services for Crucial products. Meanwhile, Micron remains committed to supporting its enterprise-grade memory and storage products for global business clients.

“Growth in AI-driven data centers has sharply increased demand for memory and storage,” said Sumit Sadana, Micron Executive VP and Chief Business Officer. “To better supply and support our large strategic customers in faster-growing segments, Micron made the difficult decision to exit the Crucial consumer business. We deeply appreciate the enthusiasm and loyalty of consumers—Crucial has long stood for technology leadership, quality, and reliability. We sincerely thank millions of customers, hundreds of partners, and the Micron team members who have supported Crucial over the past 29 years.”

Micron emphasized that this decision aligns with its strategic product portfolio transformation and its long-term goal of profitable growth in the memory and storage sector. By focusing on core enterprise and business markets, the company aims to improve long-term performance and deliver value to strategic customers and stakeholders.

Crucial has a 29-year history as Micron's consumer brand, primarily offering memory modules and SSDs for PC DIY enthusiasts and hardware upgrades. While Crucial consumer revenue is not separately reported in Micron's financial statements, the company's cloud memory business recently saw a staggering 213% year-over-year growth, highlighting the surging demand for storage chips driven by expanding AI infrastructure.

The decision also reflects Micron's strategy to prioritize higher-margin data center products over lower-margin consumer storage. With ongoing storage chip shortages and rising prices, this shift positions Micron to better meet growing enterprise demand and improve overall profitability.

Regarding the impact on employees, Micron plans to offer redeployment opportunities to existing company positions, minimizing the effects of this business decision on its workforce.