NVIDIA GPU Prices Rise Again by 20%–30%

According to market sources, the graphics card market is facing another wave of price increases as memory costs continue to rise. Samsung is reportedly preparing to raise third-quarter DRAM prices by around 20%, a move that could drive up memory quotations from other manufacturers such as Nanya Technology and Winbond as well.

To cope with the continued increase in DRAM prices, NVIDIA has recently raised graphics card prices by approximately 20% to 30%. This marks the company’s third price adjustment this year, following previous increases in January and May. The move is expected to benefit graphics card manufacturers including ASUS, MSI, GIGABYTE, and Leadtek.

NVIDIA has reportedly notified graphics card manufacturers of another price increase for its GPU bundles, which include GPUs and graphics memory. The adjustment is mainly attributed to rising memory costs. Industry observers noted that NVIDIA, AMD, and Intel’s ecosystem partners are all facing the possibility of higher component costs from chip manufacturers every quarter.

In May, NVIDIA only increased prices for its high-end GeForce RTX 5090 graphics cards, while other models remained largely unaffected. This latest adjustment, however, has expanded across more GeForce product lines.

Earlier in January, both NVIDIA and AMD were also reported to have raised memory-related costs, with increases estimated at around 10% to 15% depending on product specifications.

The latest price hike rumors have triggered cautious inventory management among retail graphics card sellers. According to reports from a major Chinese e-commerce platform, several mainstream graphics card models were removed from listings in large numbers starting July 23.

Some retailers that adjusted prices quickly have already shown signs of a new round of increases. For example, a 16GB GDDR7 GeForce RTX 5070 Ti graphics card from a Chinese brand reportedly saw its price rise from RMB 9,299 to more than RMB 10,700 within a single day as of July 24. The same model was priced at around RMB 8,000 before the January price increase and approximately RMB 7,200 in November last year.

The latest price adjustments reportedly involve both GDDR7 and previous-generation GDDR6 memory. Currently, a 3GB GDDR7 memory chip is estimated to cost between $60 and $70, while a standard 2GB GDDR7 chip is priced at around $20. Although the 3GB version offers 50% more capacity, its cost is nearly three times higher.

MSI Chairman Hsu Hsiang previously stated that visibility into memory supply remains extremely limited, with availability forecasts extending only about one month. Memory manufacturers are reportedly providing shipment quantities on a monthly basis without clear visibility into future supply conditions or pricing. This uncertainty has made it difficult for graphics card manufacturers to accurately manage costs and inventory, while customers require more time to evaluate new quotations.

Hsu added that consumer product shipments are expected to decline by 10% to 20% this year, but higher average selling prices could partially offset the impact. With major industry players maintaining strict margin controls instead of aggressively cutting prices, the situation could potentially support MSI’s overall profitability.

As AI demand continues to consume significant memory capacity, the graphics card industry is increasingly exposed to fluctuations in DRAM and GDDR memory pricing. Further increases in memory costs could continue to influence GPU pricing and the broader PC hardware market in the coming months.