2026 Start of Autumn Arrives!
As the summer cicadas continue their final chorus, the rhythm of the seasons quietly moves toward August 7, 2026. On this day, the sun’s longitude reaches 135°, marking the arrival of Liqiu (Start of Autumn), the first solar term of autumn in the traditional Chinese calendar. Although the name suggests the beginning of a cooler season, the lingering summer heat remains strong, as nature gradually transitions from the peak of summer toward the harvest season.
Start of Autumn (Liqiu) is the 13th of the 24 Solar Terms in the traditional Chinese calendar.
Liqiu, meaning “the beginning of autumn,” represents the transition from growth to harvest. The term originated from ancient Chinese agricultural civilization, where people observed changes in the sun’s position, climate patterns, and the growth cycles of crops to divide the year into 24 solar terms. As one of China’s most important traditional markers of seasonal change, Liqiu reflects the wisdom of ancient farmers in understanding nature and arranging agricultural activities.
However, the arrival of Liqiu does not always mean immediate cool weather. In many parts of China, especially southern regions, high temperatures often continue after the solar term, creating the phenomenon known as the “Autumn Tiger” — a period of hot and dry weather that returns after the beginning of autumn. To welcome the new season, Chinese people have developed various traditional customs, including “biting autumn” (eating seasonal fruits and vegetables), “pasting autumn fat” (consuming nutritious foods to restore energy), and “drying autumn” (preserving harvest products under the sun). These customs express people’s hopes for good health, abundant harvests, and a prosperous autumn.
Before Liqiu, the global semiconductor industry was also experiencing a period of intense activity and rapid transformation. Holtek Semiconductor announced a company-wide adjustment to its MCU product pricing, with prices expected to increase by 10% to 20%. This marks the company’s first broad-based MCU price increase since the COVID-19 pandemic, reflecting rising costs and changing supply-demand conditions in the microcontroller market. As demand continues to grow across automotive electronics, industrial control, and smart devices, MCU suppliers are actively adjusting their strategies to maintain profitability and supply stability.
Meanwhile, South Korea-based AI chip startup DeepX attracted significant market attention after raising KRW 42 billion, pushing its valuation to approximately KRW 3.14 trillion. The company focuses on low-power AI semiconductor solutions for edge computing applications, including robotics, smart factories, and intelligent devices. The rapid increase in DeepX’s valuation highlights the growing global interest in AI chips and the accelerating shift of artificial intelligence from cloud computing centers toward edge devices.
In addition, MediaTek continues to strengthen its AI semiconductor ambitions by investing $5 billion in AI chip development and preparing for its first ASIC launch in the fourth quarter. The company aims to expand beyond traditional mobile processors and establish a broader presence in AI computing, data centers, and customized chip solutions. As competition in the AI semiconductor market intensifies, major chip companies are accelerating investments in advanced architectures and next-generation computing platforms.
Liqiu has arrived, yet the summer heat remains. Just as nature enters a period of transformation from growth to harvest, the semiconductor industry is also undergoing a new phase of technological evolution and market reshaping. From MCU price adjustments and AI chip financing to large-scale investments in customized processors, the global electronics industry continues to advance through innovation and competition.
While following the latest developments in the semiconductor world, remember to adapt to seasonal changes, stay hydrated, and prepare for the transition from summer heat to the refreshing days of autumn.
About SMYG LIMITED
SMYG LIMITED is an original stock, order electronic components procurement platform, 28 years of component distributors, the company is based on the electronic components industry, based on "honesty and trustworthiness, mutual benefit and win-win" business Philosophy, with the "Internet +" operation mode of integrating advantageous resources, focus-ing on one-stop electronic component procurement, component BOM distribution and other services for electronic components. All components are sourced directly from the original manufacturers and agent channels, ensuring guaranteed quality.
