AMD Promises Stable GPU Prices Amid Memory Shortage

Recently, the graphics card market is bracing for another challenging period. Industry insiders warn that DRAM and NAND flash shortages driven by artificial intelligence demand could persist until 2028—or potentially even a decade. This situation echoes the soaring GPU prices seen during the COVID-19 pandemic, but this time, the shortage may last even longer.

Recently, AMD publicly emphasized its commitment to keeping Radeon graphics cards priced within reach for everyday consumers, rather than focusing solely on high-end enthusiasts. In an interview, David McAfee, Vice President and General Manager of Ryzen and Radeon, noted that AMD has established long-term collaborations with memory manufacturers to stabilize GPU memory availability. However, he also acknowledged that maintaining competitive pricing remains challenging amid the ongoing memory crunch.

Currently, Radeon RX 9000 series cards have seen price increases ranging from 10% to 17%. The flagship RX 9070 XT recorded the highest rise at 17%, while the RX 9060 XT 8GB saw a milder increase of 10%, and the RX 9060 XT 16GB rose by 14%. Compared to NVIDIA's RTX 50 series, AMD's price hikes appear relatively restrained.

The surge in NVIDIA RTX 50 series prices presents AMD with an opportunity to capture more market share. Even if the RDNA 4 architecture cannot directly compete with NVIDIA's top-end models like the RTX 5080 and above, keeping price increases reasonable could attract additional buyers.

The key question remains: Can AMD uphold its promise amid prolonged memory shortages and rising costs? The answer will be closely watched by the graphics card market over the coming years.