Samsung Leads Display Market 17 Years with 35% Share

According to reports from Yonhap News Agency and ZDNet Korea, Samsung Electronics has maintained its leadership in the global commercial display market, continuing a long-standing dominance in the sector.

Data from market research firm Omdia shows that Samsung secured a 35.2% global market share in 2025, with shipments exceeding 2.5 million units—a record high. This achievement marks the company’s 17th consecutive year as the world’s leading provider of commercial displays.

Samsung’s strong performance in the B2B display segment is attributed to its expanding product portfolio and diversified application scenarios. Its offerings include smart digital signage, interactive whiteboards, and business TVs, excluding consumer television products. As digital transformation accelerates across retail, corporate, education, and public sectors, the commercial display market is evolving from standalone hardware sales to integrated solutions combining content and management platforms.

In recent years, Samsung has actively invested in emerging technologies such as advanced digital signage and color e-paper. Its Spatial Signage solutions, powered by 3D Plate technology, deliver immersive three-dimensional visuals in a slim 52mm form factor. The company has introduced an 85-inch model and plans to expand into additional sizes.

Samsung has also launched a new 13-inch color e-paper display, utilizing bio-based resin materials derived from plant-based sources, reducing carbon emissions by over 40% compared to conventional materials. This aligns with growing demand for energy-efficient and sustainable display technologies.

On the software side, Samsung’s VXT platform enables centralized device management, real-time monitoring, and content creation, supporting multi-location display networks. Looking ahead, the company plans to integrate AI capabilities, including its AI Studio application, which allows users to generate digital signage video content from a single image, simplifying content production and improving operational efficiency.

Samsung emphasized that its ability to respond quickly to evolving market trends and customer needs has been key to sustaining its leadership. As the commercial display industry shifts toward integrated “hardware + platform + content” solutions, the company aims to further strengthen its competitiveness across diverse business environments.